Ajay Electronics
RETAIL | MADHYA PRADESH
Scope : Interiors (Consultancy)
Area : 5500 sqft
Status : Completed in 2022
Design Team : Ayush Jagnani, Utsav Agrawal
Fitout : Studio Blukey
Budget : Basic
The retail space for Ajay Electronics is envisioned as a series of immersive vignettes, each designed to highlight a specific product category through thoughtful visual merchandising. This approach transforms the store into an engaging retail environment where every display tells a story.
The spatial planning ensures intuitive movement and clear visual lines — larger appliances are placed along the periphery, while smaller products occupy a central island, creating a balanced and seamless flow.
A sculptural ceiling installation defines the design statement of the store, acting as a focal anchor and drawing customers’ attention upon entry. Positioned directly below, a circular display podium showcases the season’s featured product — bold, spotlighted and immediately engaging.
The material palette combines metal panels and warm wood finishes, creating a modern industrial aesthetic that feels both dynamic and welcoming. This cohesive language enhances brand perception and adds a tactile richness to the overall experience.
More than a showroom, the store functions as an immersive retail experience — encouraging customers to engage, explore and remember. It transforms shopping into a curated journey that celebrates design, function and emotion in equal measure.
