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Arth Design is an interior design studio, crafting meaningful, functional and timeless spaces across residential, commercial and retail projects about arth अर्थ के बारे Arth Design is an interior design studio driven by a passion for collaborative creativity. Our approach is founded on core values of integrity, ownership, teamwork and a people-centric mindset, which shapes every project to be both visually striking and deeply client-focused. At Arth Design, we believe in "Crafting Meaningful Spaces" that not only captivates the eye but also touches the soul. We believe that every corner, curve and detail holds potential to tell a story, evoke emotions and reflect individuality. We are dedicated to creating spaces that inspire and uplift. Whether it's a luxurious residence, a dynamic commercial space, or a tranquil retreat, we bring a sense of warmth, passion and innovation to every project. We seamlessly blend traditional Indian elements with contemporary design principles, creating spaces that resonate with depth, character and cultural richness. 4+ years experience Estd. in 2021 Over 27+ ongoing and completed projects 1L + sqft designed and delivered Across 5+ cities ayush jagnani आयुष जगनानी Ayush Jagnani, the founder of Arth Design, is an interior designer by education and an IGBC-AP (Green Building Professional). His design philosophy is rooted in sensitivity to context, materiality and timeless craftsmanship. Ayush has honed his skills at prestigious firms like Studio Lotus, TID India and Phenotype, and has contributed to projects for renowned brands such as Sunita Shekhawat, DLF and VBJ. In addition to leading Arth Design, he shares his expertise as an adjunct faculty member at AND Academy, where he teaches interior design to diploma students, bringing academic rigour and real-world insight to the next generation of professionals. ayush jagnani आयुष जगनानी Ayush Jagnani, the founder of Arth Design, is an interior designer by education and an IGBC-AP (Green Building Professional). His design philosophy is rooted in sensitivity to context, materiality and timeless craftsmanship. Ayush has honed his skills at prestigious firms like Studio Lotus, TID India and Phenotype, and has contributed to projects for renowned brands such as Sunita Shekhawat, DLF and VBJ. In addition to leading Arth Design, he shares his expertise as an adjunct faculty member at AND Academy, where he teaches interior design to diploma students, bringing academic rigour and real-world insight to the next generation of professionals. ethics & values नैतिक मूल्य INTEGRITY We believe integrity is the foundation of lasting relationships. We are dedicated to fostering trust through honest and transparent interactions with our clients, partners and suppliers. Our reputation is built on integrity and we are unwavering in our commitment to uphold the highest ethical standards in every relationship. OWNERSHIP We take full ownership of every project, guiding it from concept to completion with dedication and precision. Our team is committed to excellence, with a keen focus on details to ensure each space reflects the highest standards of quality and craftsmanship. COLLABORATION Our team of skilled designers and artisans work in unison, combining their expertise and creativity to bring clients' visions to life. We foster a culture where ideas are shared freely and creativity thrives, ensuring each project is a true reflection of our collaborative spirit. PEOPLE People are at the heart of everything we do. We deeply value our clients, listening to their needs and aspirations to craft spaces that resonate with them. Equally, we cherish our team, fostering a supportive and inclusive environment where every individual is respected and empowered and creativity flourishes. clients ग्राहक Ajay Electronics Arun Joshi Junoesque MAC Blinds MKSK Mahesh Bhatt Mahip Shah Mamta Mongia Manav Agency Nagender Pandey Prashant Nayak Proactive I Sagar Srivastava Shubham Aggarwal Studio BluKey Ujjwal Senani Vinod Jain collaborators सहयोगी Antrix Construction Fitout Avesh Gaur Photography Ayush Buildtech Fitout Bhavika S Design Studio Design Collaborator Dreamscape Design Design Collaborator Lalatendu Nayak Photography Rasa Theory Design Collaborator Sejal Agrawal Graphics Studio BluKey Fitout & PMC TID India Design Collaborator Vishal Vishwakarma Structure follow us फॉलो करें Stay connected with Arth Design for the latest interior design projects, creative insights and behind-the-scenes stories. Follow our journey, as we continue crafting inspiring spaces across India Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India follow us फॉलो करें Stay connected with Arth Design for the latest interior design projects, creative insights and behind-the-scenes stories. Follow our journey, as we continue crafting inspiring spaces across India. Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India contact us संपर्क करें Are you curious to know more about our story or are planning a new interior design project? Reach out to us and we will be happy to carry the conversation forward and craft something meaningful together. Get in Touch

A Delhi home that balances privacy and street presence through tropical tones, sun-screened façades and interiors crafted for warmth and ease Jain's Residence RESIDENTIAL | DELHI Scope : Interiors (Consultancy) Area : 2500 sqft Status : Completed in 2022 Design Team : Ayush Jagnani, Rohit Jain, Vandana Jain Fitout : Ayush Buildtech Photographer : Lalatendu Nayak Budget : Mid-Range Located on a prominent arterial road, the building posed an intriguing architectural challenge that required a seamless interplay between commercial visibility and residential privacy. The design achieves this equilibrium through a thoughtful play of layers, light and texture. The southern facade is meticulously treated with a combination of screens, vertical wooden slats and layered balconies to safeguard it from harsh and highly exposed sunlight. This not only offers thermal and acoustic comfort but also shields the interiors from heat gain. The material palette, which includes textured brick, vertical wooden slats and perforated jaali, evokes an earthy and tactile aesthetic that anchors the building’s presence in its urban context. The project focused on the interior of the floor inhabited by an elderly couple seeking a low maintenance space which radiates warmth and subtlety. Through the use of recessed lighting, carved wooden cabinetry, woven cane panels, hand-picked upholstery and other contemporary and traditional elements, the interior creates a serene and inviting ambience. In addition to fostering a comfortable living space, the use of an accent wallpaper, pastel hues and adequate seating arrangement adds depth, familiarity and cultural richness, blending traditional sensibilities with contemporary aesthetics. In this project, tropical warmth tempers urban grit and design truly serves those who inhabit it. The result is a serene, human-centered home that reflects warmth, restraint and timeless character within a contextually sensitive architectural shell. SHARE Facebook LinkedIn X (Twitter) Copy link RELATED POSTS InteriorLover Jain’s Residence: A contemporary home, by Arth Design, rooted in warmth and elegance Read Article

A hilltop residence in Champawat that blends stone, wood and light to frame panoramic views and create a warm, timeless dialogue with the natural landscape Bhatt's Residence RESIDENTIAL | UTTRAKHAND Scope : Architecture (Consultancy) Area : 4500 sqft Status : Completed in 2022 Design Team : Ayush Jagnani, Shoaib Kamili, Utsav Agrawal Fitout : Antrix Construction Budget : Basic Located in the thick of the serene hills of Champawat, the residence is visualised to synchronise practical needs and an interconnection with nature. The architectural approach focuses on the site’s most alluring asset: the panoramic view of the expanse of hills and fields. The facade embraces large fenestrations and screening elements which seamlessly integrate the visual and the verdant surroundings, and openness and enclosure. The balcony, generously proportioned, simply furnished and oriented to soak in uninterrupted views, reflectively extends the interior. The breathtaking hill view is amplified through the use of exposed brick, lime-washed concrete and potted tropical plants. The staircase, unlike the convention, is reimagined as a sculptural centerpiece that elevates the spatial experience. Bathed in natural light which filters through the perforated concrete walls and vertical fenestration, it transforms circulation into an experience of light and movement. The green railings juxtapose raw concrete and textured block walls, offering a vibrant pop of colour that breaks the monotony and infuses the space with warmth and vibrancy. Balancing restraint and expression, the residence embodies a quiet modernity rooted in context—a home that feels both grounded in its setting and elevated in its design intent. SHARE Facebook LinkedIn X (Twitter) Copy link

A modern retail store that enhances product visibility through clean design, smart lighting and a layout crafted for intuitive customer experience Ajay Electronics RETAIL | MADHYA PRADESH Scope : Interiors (Consultancy) Area : 5500 sqft Status : Completed in 2022 Design Team : Ayush Jagnani, Utsav Agrawal Fitout : Studio Blukey Budget : Basic The retail store of Ajay Electronics is crafted as a series of immersive vignettes, carefully designed to highlight a particular product category through thoughtful Visual Merchandising (VM). This approach transforms the store into an engaging retail environment where every display tells a story. Through this spatial planning, the products are accentuated. The appliances are strategically oriented, with the larger ones along the periphery and the smaller ones occupying the central island, ensuring deeper visual lines and smooth and intuitive flow. The design statement through the expansive ceiling installation serves as a focal and anchor point for the overall space, grabbing the customers’ attention upon entry. Placed at the heart of the store, directly below the installation to capture the eye, is a circular display podium, which showcases the season’s featured product—bold, spotlighted and impossible to ignore. A cohesive design language emerges through the combination of metal panels and warm wood finishes, creating a modern industrial aesthetic that feels both dynamic and welcoming. This cohesive language enhances brand perception and adds a tactile richness to the overall experience. Ajay Electronics’ store is more than a mere showroom; it’s an immersive retail experience—it encourages the customers to engage, explore and remember. It transforms shopping into a curated and immersive journey that celebrates design, function and emotion, turning it into a narrative worth revisiting. SHARE Facebook LinkedIn X (Twitter) Copy link

An immersive Delhi showroom that transforms window coverings into art through light, texture and movement across three experiential zones MAC Blinds Experience Center RETAIL | DELHI Scope : Interiors (Consultancy) Area : 1000 sqft Status : Completed in 2023 Design Team : Ayush Jagnani, Bhavika Singla Photographer : Avesh gaur Budget : Luxury The Experience Centre for MAC Blinds is designed to celebrate their finesse and diverse range of window covering solutions. The client envisioned a modern, minimalistic space with a touch of warmth—a setting that transforms everyday products into immersive design experiences. A layered design approach, defined by a fine play of textures and sculptured decor, creates an inviting and elegant ambience. Our objective was to reformulate blinds and window coverings, positioning them not merely as functional essentials but as artistic expressions, which enrich any given space. The stylised environment, showcasing blinds, reflects an effort to integrate blinds as artistic elements. The plan views the walls as curated canvases which present blinds in a palette of colors, patterns and mechanisms. The strategic placement of vertical panels and suspended elements bring rhythm to the space while a restrained furniture layout creates an inviting ambience and allows the visitors’ attention to be centered on the products. The layout divides the space into three distinct zones, namely Excite, Engage and Select, each designed to shape the customer’s journey. The Excite Zone creates a visually engaging experience for the visitors. This zone incorporates strong focal points which draw the users’ interest and curiosity, encouraging them to explore further. This is accomplished through a suspended display of fabric samples near the entry, which transforms the material library into an installation. The Engage Zone is strategically designed to create an interactive space that not only showcases products for hands-on exploration but also provides information through framed information boards. The product displays present the entire range of available blinds, allowing customers to browse and compare options. The Select Zone includes seating and consultation areas to foster discussions between the customers and the sales consultants about material and design choices. This kind of setting enables informed decision-making, combining functional display with a structured shopping experience. SHARE Facebook LinkedIn X (Twitter) Copy link RELATED POSTS Design Process : Crafting the MAC Blinds EC An exploration of how design elevates the ordinary, turning blinds into art that inspire, engage and redefine spatial experience Read More The Architect's Diary MAC Blinds Experience Centre: Redefining renovation through warm and thoughtful interior design Read Article

An immersive Experience Centre redefining blinds as art — where design, material and brand storytelling converge to create a refined retail environment Design Process : Crafting the MAC Blinds Experience Centre Ayush Jagnani 4th January 2025 • 5 min read Since its inception in 1984, MAC Blinds has become India's premier manufacturer of window covering solutions. We were fortunate to be entrusted with this project. Upon receiving the project brief and understanding the site, we recognized a significant opportunity to unleash our design creativity, though it also presented certain challenges. We aimed to redefine blinds and window coverings as elements beyond mere functionality. Please keep this perspective in mind. The Excite Zone: The entrance areas were designated as this zone. Its primary function was to create strong focal points, leaving a lasting first impression of the products and encouraging users to explore further. The Engage Zone: The display areas fell within this zone. Its main purpose was to create interactive displays that not only showcased the products but also provided information and education on their various aspects. The Select Zone: The office and meeting spaces were categorized into this zone. The primary function was to establish small discussion areas where clients could be assisted by sales consultants in narrowing down and finalizing their selections. With the spatial layout finalized, our focus shifted to defining the aesthetic language of the space. Exploring a spectrum of design styles, we sought an approach that would harmonize with our concept note—positioning the coverings as art pieces. Clarity emerged as we returned to this vision, opting for a subdued architectural envelope. A muted palette and restrained materiality were employed to create a minimalist backdrop, ensuring the vibrant colors and intricate textures of the blinds could take center stage as the true focal elements. Even the signage was meticulously integrated as self-on-self built-in elements, reinforcing the cohesive and understated aesthetic. This deliberate restraint elevated the window coverings, allowing their rich hues and dynamic forms to transform the space into a curated gallery of design and functionality. MAC EXPERIENCE CENTRE Transforming window blinds into artistic element within a thoughtfully designed layout that engages, educates and facilitates purchases. View Project Related Projects : SHARE Facebook LinkedIn X (Twitter) Copy link We began by identifying key attributes central to the brand's identity: Clean, Smart, Modern, which reflect the brand's personality and extensive product range; Customer-Centric; Advanced Production Facility; High Quality; and Trustworthy, which constitute the brand's unique selling propositions. With these attributes in focus, we developed a concept note based on our initial idea: "The space adopts an immersive approach to the display of window blinds, presenting them as more than just functional tools. Customers experience the product as an art piece that can enhance any wall or space." This concept note guided us in dividing the space into three critical zones: Excite, Engage, and Select, marking the commencement of our design process.

Explore Arth Design’s blog for design insights, project case studies and material explorations — crafted to inspire creative, meaningful spaces ALL Design Process : Crafting the MAC Blinds EC An exploration of how design elevates the ordinary, turning blinds into art that inspire, engage and redefine spatial experience Read More 5 min read Ayush Jagnani 4 Jan 2025

Find answers to your interior design questions with Arth Design. Learn about our process, services, timelines and how we craft meaningful spaces frequently asked questions (FAQ) अक्सर पूछे जाने वाले सवाल About the Studio Process Timelines Budget Costs Design Customization What does an interior design consultant do? An interior design consultant provides expert guidance to enhance residential and commercial spaces without directly executing the construction. At Arth Design, we develop layouts, 3D visualisations and detailed drawings while coordinating with contractors and consultants to ensure quality, functionality and design integrity throughout your project. Does Arth Design take up both residential and commercial projects? Yes, we work across a diverse range of typologies — including homes, apartments, retail spaces, workspaces and hospitality interiors. Every project is tailored to reflect your lifestyle, brand and spatial needs. Which cities or regions does Arth Design serve? While based in Delhi and Kolkata, we take on interior design projects pan-India. Depending on your location, we coordinate through a mix of site visits, virtual meetings and remote project management.

A terracotta-and-concrete home in Satna that balances openness and privacy with a central courtyard and serene, family-focused interiors Nayak's Residence RESIDENTIAL | MADHYA PRADESH Scope : Interiors + Architecture (Consultancy) Area : 4500 sqft Status : Completed in 2025 Design Team : Ayush Jagnani, Nitika Bajaj, Utsav Agrawal Structural Consultant : Vishal Vishwakarma PMC : Studio Blukey Budget : Basic The brief called for a house which could be inhabited by the client, his parents and his child as the permanent inhabitants. The client is often visited by two of his brothers who resided outstation. They wanted a space which was large enough for everyone to enjoy their time together when the brothers came over while also giving everyone their own private space. Situated in a serene lane of Satna, Madhya Pradesh, the residence celebrates earthy aesthetics and thoughtful design. The warm terracotta tiles, on the exterior, contrast with stark concrete edges, making it seamlessly blend natural textures and contemporary geometry. The upper-level features two lavishly sized windows, breaking the terracotta-clad monotony and inviting ample natural light, creating a dynamic interplay of volumes. Accents of blue in the metal fixtures, such as the gate and grilles, add a contemporary touch while blending in with the surroundings. The central courtyard adorns both the floors with natural flow of light and ventilation. The contemporary re-interpretation of the traditional Indian elements makes the design stand out. Terracotta jalis in patterned grids, appearing across the skylights and balconies, casts ever-changing shadows throughout the day. These perforated screens serve as a filter for harsh sunlight while maintaining privacy. A multipurpose recreational room on the upper story is anchored by a table tennis setup and flanked by an integrated kitchenette, cozy reading nooks and an aquarium. This space blurs the boundary between leisure and utility and offers a tucked-away hub for family bonding and relaxation. SHARE Facebook LinkedIn X (Twitter) Copy link

Arth Design is an interior design studio, crafting meaningful spaces - blending aesthetics, function and sustainability. crafting meaningful spaces अर्थपूर्ण स्थानों की शिल्पकारी crafting meaningful spaces अर्थपूर्ण स्थानों की शिल्पकारी At Arth Design our aim is to ‘Craft Meaningful Spaces’ that not only excel in aesthetics but also connect deeply with people. Every nook, curve and detail tells a story that evokes emotion and inspires. Our interior design philosophy fuses classic Indian craftsmanship with contemporary design sensibility, resulting in environments that are rich in warmth, culture and individuality. From elegant and sophisticated residences and dynamic commercial interiors to hospitality and experiential spaces, we design settings that uplift, inspire and honour thoughtful living. Know More 4+ years experience Estd. in 2021 Over 27+ ongoing and completed projects 1L + sqft designed and delivered Across 5+ cities crafting meaningful spaces अर्थपूर्ण स्थानों की शिल्पकारी At Arth Design, we believe in ‘Crafting Meaningful Spaces’ that go beyond aesthetics and connect deeply with people and places. Every corner, curve and detail tells a story: one that evokes emotion and inspires. Our interior design philosophy blends timeless Indian craftsmanship with contemporary design sensibilities, creating environments rich in warmth, culture and individuality. From elegant residences and dynamic commercial interiors to hospitality and experiential spaces, we design settings that uplift, inspire and celebrate thoughtful living. 4+ years experience Estd. in 2021 Over 27+ ongoing and completed projects 1L + sqft designed and delivered Across 5+ cities Know More featured works विशेष कार्य Our focus is to design every project that is more than just a space; we see it as a collaboration, a story and a reflection of the people who inhabit it. Our featured works highlight a spectrum of interior design aesthetics, from subdued minimalism to richly layered expressions of culture and craft. Each space is shaped with intention and context, blending character, materiality and emotion to create environments that are both visually timeless as well as lived in. Explore More MAC EXPERIENCE CENTRE Transforming window blinds into artistic elements within a thoughtful layout that engages, educates and enhances the buying experience View More MKSK Blending heritage and modern design, the space transforms traditional retail into an immersive and culturally rooted shopping experience View More STUDIO BLUKEY OFFICE An interior fit-out firm’s office featuring functional design, a neutral and raw material palette and vibrant soft furnishings for a balanced aesthetic View More JAIN RESIDENCE Balancing commercial and residential functions, screened from sun and traffic, using natural materials and colour accents for a functional, earthy and timeless home View More featured works विशेष कार्य Our focus is to design every project that is more than just a space; we see it as a collaboration, a story and a reflection of the people who inhabit it. Our featured works highlight a spectrum of interior design aesthetics, from subdued minimalism to richly layered expressions of culture and craft. Each space is shaped with intention and context, blending character, materiality and emotion to create environments that are both visually timeless as well as lived in. MAC EXPERIENCE CENTRE Transforming window blinds into artistic elements within a thoughtful layout that engages, educates and enhances the buying experience View More MKSK Blending heritage and modern design, the space transforms traditional retail into an immersive and culturally rooted shopping experience View More STUDIO BLUKEY OFFICE An interior fit-out firm’s office featuring functional design, a neutral and raw material palette and vibrant soft furnishings for a balanced aesthetic View More JAIN RESIDENCE Balancing commercial and residential functions, screened from sun and traffic, using natural materials and colour accents for a functional, earthy and timeless home View More Explore More publications & awards प्रकाशन एवं पुरस्कार The Architect's Diary MAC Blinds Experience Centre: Redefining renovation through warm and thoughtful interior design Read Article 23 Jun 2025 Design Essentia India Studio BluKey Office: A spatial brochure of efficiency, texture and brand identity Read Magazine 24 Aug 2025 AND Academy Best Design Tips for Aspiring Interior Designers in 2025 Watch Video 12 Apr 2024 Over the years, our work has exceeded client appreciation. It has received recognition from the leading design publications, business dailies and industry juries. This section showcases these media features and accolades that celebrate our commitment to craft, innovation and a client-centric design approach, as well as the ideals that shape and guide our journey. All Spotlights our process हमारी प्रक्रिया At Arth Design, we approach each project with a structured and considered methodology, ensuring that every space is not only aesthetically refined but also functionally sound. Rooted in clear communication, attention to detail, and a deep commitment to design excellence, the process unfolds through four thoughtful stages. BRIEFING The process starts with a detailed discussion to understand the client’s vision and spatial needs, shaping the foundation for a personalized, purposeful and context-specific design. DESIGN Based on the initial brief, we create concept proposals exploring layouts, materials and spatial feel, refined through presentations, drawings and 3D visuals to ensure it aligns with the client’s vision and functionality. administration Once the designs are finalised, we focus on execution through design-intent reviews, coordination with project stakeholders and timely clarifications as required on site. DOCUMENTING At project completion, we conduct thorough reviews, walkthroughs and quality checks to ensure design alignment, provide client guidance and carry out professional photoshoots to document the space. follow us फॉलो करें Stay connected with Arth Design for the latest interior design projects, creative insights and behind-the-scenes stories. Follow our journey, as we continue crafting inspiring spaces across India Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India follow us फॉलो करें Stay connected with Arth Design for the latest interior design projects, creative insights and behind-the-scenes stories. Follow our journey, as we continue crafting inspiring spaces across India. Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India contact us संपर्क करें Whether you’re planning a new project, exploring a collaboration, or simply curious about our work, feel free to get in touch. We’d love to hear from you. Get in Touch