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An immersive Delhi showroom that transforms window coverings into art through light, texture and movement across three experiential zones MAC Blinds Experience Center RETAIL | DELHI Scope : Interiors (Consultancy) Area : 1000 sqft Status : Completed in 2023 Design Team : Ayush Jagnani, Bhavika Singla Photographer : Avesh gaur Budget : Luxury The Experience Centre for MAC Blinds is designed to celebrate their finesse and diverse range of window covering solutions. The client's brief called for a modern, minimalistic space with a touch of warmth. A layered design approach, marked by a fine play of textures and sculptured decor, creates an inviting and elegant ambience. Our objective was to reformulate blinds and window coverings, presenting them not merely as functional essentials, but as artistic expressions, which enrich any given space. The stylised environment, showcasing blinds, reflects an effort to integrate blinds as artistic elements. The plan views the walls as curated canvases which present blinds in a palette of colors, patterns, and mechanisms. The strategic placement of vertical panels and suspended elements make the space interactive and visually engaging. The minimalist use of furniture creates an inviting ambience and allows the visitors’ attention to be centered on the products. The layout divides the space into three distinct zones, namely Excite, Engage and Select. The Excite Zone creates a visually engaging experience for the visitors. This zone incorporates strong focal points which draw the users’ interest and curiosity, encouraging them to explore further. This is accomplished through a suspended display of fabric samples near the entry, which transforms the material library into an installation. The Engage Zone is strategically designed to create an interactive space that not only showcases products for hands-on exploration but also provides information through framed information boards. The product displays present the entire range of available blinds, allowing customers to browse and compare options. The Select Zone includes seating and consultation areas to foster discussions between the customers and the sales consultants about material and design choices. This kind of setting enables informed decision-making, combining functional display with a structured shopping experience. SHARE Facebook LinkedIn X (Twitter) Copy link RELATED POSTS Design Process : Crafting the MAC Blinds EC An exploration of how design elevates the ordinary, turning blinds into art that inspire, engage and redefine spatial experience Read More The Architect's Diary MAC Blinds Experience Centre: Redefining renovation through warm and thoughtful interior design Read Article

A terracotta-and-concrete home in Satna that balances openness and privacy with a central courtyard and serene, family-focused interiors Nayak's Residence RESIDENTIAL | MADHYA PRADESH Scope : Interiors + Architecture (Consultancy) Area : 4500 sqft Status : Completed in 2025 Design Team : Ayush Jagnani, Nitika Bajaj, Utsav Agrawal Structural Consultant : Vishal Vishwakarma PMC : Studio Blukey Budget : Basic The brief called for a house which could be inhabited by the client, his parents and his child as the permanent inhabitants. The client is often visited by two of his brothers who resided outstation. They wanted a space which was large enough for everyone to enjoy their time together when the brothers came over while also giving everyone their own private space. Situated in a serene lane of Satna, Madhya Pradesh, the residence celebrates earthy aesthetics and thoughtful design. The warm terracotta tiles, on the exterior, contrast with stark concrete edges, making it seamlessly blend natural textures and contemporary geometry. The upper-level features two lavishly sized windows, breaking the terracotta-clad monotony and inviting ample natural light, creating a dynamic interplay of volumes. Accents of blue in the metal fixtures, such as the gate and grilles, add a contemporary touch while blending in with the surroundings. The central courtyard adorns both the floors with natural flow of light and ventilation. The contemporary re-interpretation of the traditional Indian elements makes the design stand out. Terracotta jalis in patterned grids, appearing across the skylights and balconies, casts ever-changing shadows throughout the day. These perforated screens serve as a filter for harsh sunlight while maintaining privacy. A multipurpose recreational room on the upper story is anchored by a table tennis setup and flanked by an integrated kitchenette, cozy reading nooks and an aquarium. This space blurs the boundary between leisure and utility and offers a tucked-away hub for family bonding and relaxation. SHARE Facebook LinkedIn X (Twitter) Copy link

Get in touch with Arth Design for collaborations, media features or career opportunities. Let’s connect to craft meaningful spaces together contact us संपर्क करें Need to get in touch with us ? Whether you're looking to collaborate, feature our work or join our team, just fill out the form and we are here to help and answer any questions you might have. We look forward to hearing from you. In the meantime, follow us on social media for the latest updates, inspiration, and more. First name* Last name Email* Phone Purpose of Enquiry* Purpose of Enquiry SUBMIT

Discover Arth Design’s media features, publications and insights — showcasing our creative process, innovative interiors and design philosophy ALL PUBLICATIONS TALKS The Architect's Diary MAC Blinds Experience Centre: Redefining renovation through warm and thoughtful interior design Read Article 23 Jun 2025 Design Essentia India Studio BluKey Office: A spatial brochure of efficiency, texture and brand identity Read Magazine 24 Aug 2025 AND Academy Best Design Tips for Aspiring Interior Designers in 2025 Watch Video 12 Apr 2024 Architect and Interiors India Studio BluKey’s Madhya Pradesh office design: A creative blend of raw materials and refined details Read Article 4 Jul 2025 InteriorLover Jain’s Residence: A contemporary home, by Arth Design, rooted in warmth and elegance Read Article 27 Jun 2025 AND Academy AND Mentor's Roundtable - Design Education at AND Watch Video 13 Feb 2024 The Architect's Diary MAC Blinds Experience Centre: Redefining renovation through warm and thoughtful interior design Read Article 23 Jun 2025 Design Essentia India Studio BluKey Office: A spatial brochure of efficiency, texture and brand identity Read Magazine 24 Aug 2025 Architect and Interiors India Studio BluKey’s Madhya Pradesh office design: A creative blend of raw materials and refined details Read Article 4 Jul 2025 InteriorLover Jain’s Residence: A contemporary home, by Arth Design, rooted in warmth and elegance Read Article 27 Jun 2025 AND Academy Arth Design’s founder, Ayush Jagnani, shares interior design insights with students at AND Academy Watch Video 12 Apr 2024 AND Academy Ayush Jagnani, founder of Arth Design, featured in a design roundtable discussion hosted by AND Academy Watch Video 13 Feb 2024 follow us फॉलो करें Stay connected with Arth Design as we share our latest projects, design insights, and moments from behind the scenes. Join us on our journey as we continue to craft spaces that inspire. Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India follow us फॉलो करें Stay connected with Arth Design as we share our latest projects, design insights, and moments from behind the scenes. Join us on our journey as we continue to craft spaces that inspire. Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India contact us संपर्क करें Whether you discovered us through a feature, are exploring a collaboration or wish to discuss a new interior design project — we’d love to connect and carry the conversation forward. Get in Touch

A Madhya Pradesh residence defined by handcrafted teak-rattan furniture, brass detailing and material warmth rooted in timeless craftsmanship Senani's Residence RESIDENTIAL | MADHYA PRADESH Scope : Furniture Area : 500 sqft Status : Completed in 2024 Design Team : Ayush Jagnani, Utsav Agrawal Fitout : Studio Blukey Budget : Premium Despite its modest size, this project allowed us an opportunity to explore the tactile beauty and expressive potential of solid teak wood. The pair of bespoke furniture pieces, created for the client's family living space, honours material craftsmanship, balance and timeless design. Each plank of teak was carefully selected after evaluating color tone and grain pattern. Multiple polish samples were tested before finalising the finish that best revealed the wood’s natural depth and striking texture. The medium-dark toned teak is contrasted with the woven rattan which establishes lightness, complements the rich tones and creates a harmonious balance between weight and airiness. Antique brass knobs subtly accentuate the handcrafted quality of the linear tessellation. The piece, set against a backdrop of soft, diffused light filtering through a glass partition, elevates from a mere furniture item to a sculptural statement, seamlessly blending into its architectural setting while standing out for its beauty and intricacy. SHARE Facebook LinkedIn X (Twitter) Copy link

A compact Madhya Pradesh workspace blending polished wood, raw cement panels and vibrant accents to create balance, warmth and clarity Studio BluKey Office COMMERCIAL | MADHYA PRADESH Scope : Interiors (Consultancy) Area : 500 sqft Status : Completed in 2023 Design Team : Ayush Jagnani, Utsav Agrawal Fitout : Studio Blukey Budget : Basic The soul of any brand - who they are, what they represent and how they operate - is reflected through its workspace. At Arth Design, while designing workspaces, we aim to focus on celebrating the brand identity through space; we go beyond formulaic office templates to create environments that reflect purpose and individuality. The office for Studio BluKey, an interior fit-out firm, is designed to highlight materiality and texture, while blending professional minimalism and an inviting sense of warmth. The significant use of meticulously polished teak and oak wood reveals the richness of their natural grains. The crafted woodwork becomes a storytelling surface that demonstrates precision, tactility and craftsmanship. On the other hand, raw cement panels introduce an industrial honesty, creating a perfect fusion of the refined and the unfinished, the process and the outcome. A partition of perforated cement blocks in place of solid walls maintains privacy while adding visual depth and play of light. Each block is polished on one side and raw on the other to demonstrate how the same material, when processed in different techniques, can create contrasting emotions within the same space. Complementing the overall neutral, textural palette are these splashes of colour coming in through vibrant soft furnishings, lush greens and bold planters. These elements bring the workspace to life, giving rhythm and energy to a calm, timeless restraint. SHARE Facebook LinkedIn X (Twitter) Copy link RELATED POSTS Design Essentia India Studio BluKey Office: A spatial brochure of efficiency, texture and brand identity Read Magazine Architect and Interiors India Studio BluKey’s Madhya Pradesh office design: A creative blend of raw materials and refined details Read Article

A podcast studio in Madhya Pradesh designed for creative flexibility, transforming a compact room into a versatile, multi-set recording space Proactive I COMMERCIAL | MADHYA PRADESH Scope : Interiors (Consultancy) Area : 400 sqft Status : Completed in 2023 Design Team : Ayush Jagnani, Utsav Agrawal Budget : Basic The clients' simple yet challenging brief was to design a podcast recording studio that would be flexible enough to support diverse content themes and audiences. Housed within a moderately sized room in their current facility, the project necessitated strategic spatial planning to optimise versatility within a compact footprint. This concept became the foundation of our design approach. As designers, we often imagine all surfaces uniting to form a single spatial experience. Here, we deliberately reversed that perspective. The four distinct walls of the room were conceived as individual canvases which narrated their own visual stories. Three of these walls function as interchangeable backdrops for recordings — one displays soft, organic forms with soothing neutrals; another highlights bold, retro-inspired graphics in hues of yellow and orange; and a third showcases contemporary geometry in subdued monochromes. Establishing the area with a minimalist look, the fourth wall functions as a workspace for editing and coordination. Three furniture setups displayed against these backdrops enables the studio to present nine unique configurations, which can seamlessly transition as per the themes, subjects, moods and formats. This modular design modifies a small recording room into a versatile creative hub — a space that reflects the evolving nature of modern content creation while maintaining visual richness and functional clarity. SHARE Facebook LinkedIn X (Twitter) Copy link

Explore Arth Design’s portfolio of residential, commercial and retail interiors, crafting meaningful, functional and timeless spaces across India ALL COMMERCIAL RESIDENTIAL RETAIL MAC EXPERIENCE CENTRE Transforming window blinds into artistic elements within a thoughtful layout that engages, educates and enhances the buying experience VIEW PROJECT MKSK Blending heritage and modern design, the space transforms traditional retail into an immersive and culturally rooted shopping experience VIEW PROJECT STUDIO BLUKEY OFFICE An interior fit-out firm’s office featuring functional design, a neutral and raw material palette and vibrant soft furnishings for a balanced aesthetic VIEW PROJECT SENANI RESIDENCE Exploring the beauty of teak and rattan through bespoke furniture that balances rich material and texture with refined craftsmanship and form VIEW PROJECT JAIN RESIDENCE Balancing commercial and residential functions, screened from sun and traffic, using natural materials and colour accents for a functional, earthy and timeless home VIEW PROJECT JOSHI RESIDENCE A three-side open apartment designed in a refined Western style, blending elegant detailing, functional planning and panoramic views of the Aravallis VIEW PROJECT NAYAK RESIDENCE An earthy home in Madhya Pradesh, crafted with terracotta, courtyards and natural light to balance tradition, comfort and contemporary living VIEW PROJECT AJAY ELECTRONICS A modern retail interior that transforms shopping into an experience through visual merchandising, crafted details and spatial storytelling VIEW PROJECT MANAV AGENCY An innovative commercial interior that blends the efficiency of pharmaceutical design with the vibrancy of modern retail design VIEW PROJECT PROACTIVE I Where creativity meets adaptability: This studio redefines small-space design with interchangeable backdrops and ever-changing visual stories VIEW PROJECT BHATT RESIDENCE A hillside residence in Champawat, that blends raw materiality, light and landscape, designed to embrace nature through form and thoughtful detail VIEW PROJECT STUDIO BLUKEY OFFICE An interior fit-out firm’s office featuring functional design, a neutral and raw material palette and vibrant soft furnishings for a balanced aesthetic VIEW PROJECT MANAV AGENCY An innovative commercial interior that blends the efficiency of pharmaceutical design with the vibrancy of modern retail design VIEW PROJECT PROACTIVE I Where creativity meets adaptability: This studio redefines small-space design with interchangeable backdrops and ever-changing visual stories VIEW PROJECT SENANI RESIDENCE Exploring the beauty of teak and rattan through bespoke furniture that balances rich material and texture with refined craftsmanship and form VIEW PROJECT JAIN RESIDENCE Balancing commercial and residential functions, screened from sun and traffic, using natural materials and colour accents for a functional, earthy and timeless home VIEW PROJECT JOSHI RESIDENCE A three-side open apartment designed in a refined Western style, blending elegant detailing, functional planning and panoramic views of the Aravallis VIEW PROJECT NAYAK RESIDENCE An earthy home in Madhya Pradesh, crafted with terracotta, courtyards and natural light to balance tradition, comfort and contemporary living VIEW PROJECT BHATT RESIDENCE A hillside residence in Champawat, that blends raw materiality, light and landscape, designed to embrace nature through form and thoughtful detail VIEW PROJECT MAC EXPERIENCE CENTRE Transforming window blinds into artistic elements within a thoughtful layout that engages, educates and enhances the buying experience VIEW PROJECT MKSK Blending heritage and modern design, the space transforms traditional retail into an immersive and culturally rooted shopping experience VIEW PROJECT AJAY ELECTRONICS A modern retail interior that transforms shopping into an experience through visual merchandising, crafted details and spatial storytelling VIEW PROJECT MANAV AGENCY An innovative commercial interior that blends the efficiency of pharmaceutical design with the vibrancy of modern retail design VIEW PROJECT

Explore Arth Design’s blog for design insights, project case studies and material explorations — crafted to inspire creative, meaningful spaces ALL Design Process : Crafting the MAC Blinds EC An exploration of how design elevates the ordinary, turning blinds into art that inspire, engage and redefine spatial experience Read More 5 min read Ayush Jagnani 4 Jan 2025

A modern retail store that enhances product visibility through clean design, smart lighting and a layout crafted for intuitive customer experience Ajay Electronics RETAIL | MADHYA PRADESH Scope : Interiors (Consultancy) Area : 5500 sqft Status : Completed in 2022 Design Team : Ayush Jagnani, Utsav Agrawal Fitout : Studio Blukey Budget : Basic The retail space for Ajay Electronics is envisioned as a series of immersive vignettes, each designed to highlight a specific product category through thoughtful visual merchandising. This approach transforms the store into an engaging retail environment where every display tells a story. The spatial planning ensures intuitive movement and clear visual lines — larger appliances are placed along the periphery, while smaller products occupy a central island, creating a balanced and seamless flow. A sculptural ceiling installation defines the design statement of the store, acting as a focal anchor and drawing customers’ attention upon entry. Positioned directly below, a circular display podium showcases the season’s featured product — bold, spotlighted and immediately engaging. The material palette combines metal panels and warm wood finishes, creating a modern industrial aesthetic that feels both dynamic and welcoming. This cohesive language enhances brand perception and adds a tactile richness to the overall experience. More than a showroom, the store functions as an immersive retail experience — encouraging customers to engage, explore and remember. It transforms shopping into a curated journey that celebrates design, function and emotion in equal measure. SHARE Facebook LinkedIn X (Twitter) Copy link