MKSK Store
RETAIL | MADHYA PRADESH
Scope : Interiors + Facade (Consultancy)
Area : 2150 sqft
Status : Completed in 2022
Design Team : Ayush Jagnani, Utsav Agrawal
PMC : Studio Blukey
Budget : Basic
The brand, when they approached us, was operating a space which had a traditional ‘gaddi’ setup—one that had served them well but was now limiting their growth. They faced two key challenges: a lack of space and the need to redefine the store to attract the younger generation while retaining their loyal customer base. The brand is deeply rooted in its culture and traditions and poses a strong belief for it. These formed the basis for our approach.
MKSK is a family-owned ethnic wear store established in 1980. The design intends to transform the conventional shopping experience into a modern retail narrative. The vision was to create an environment which aligns with contemporary brands and also preserves their rich heritage—appealing equally to long-time patrons and the new generation seeking style with cultural depth.
The layout is organised into zones that balance product density and enhance customer interaction, seamlessly integrating cultural authenticity with modern elegance. The traditional over-the-counter and gaddi setups remain along the periphery to encourage strong interaction between the customers and staff, giving a sense of curated experience to the client.
At the heart of the store is a screen serving dual purpose. Firstly, it strategically screens off the rear portion and creates a semi-enclosed space for curated and guided selections. Secondly, it doubles up as a display and makes for a unique backdrop. A combination of metal, teak and rattan, the screen brings material richness and contrast to the otherwise subdued architectural palette, allowing the vibrant textile hues to stand out. The racking system provides vertical and horizontal displays, allowing the sarees to be both hung and folded, showing a variety of texture, drapes and hues.
This screen cum display element is further accentuated by the careful use of patterned flooring, a bold red ceiling pocket and handmade bamboo lamps, which add warmth and visual rhythm—completing the design that celebrates cultural identity through a modern retail lens.
