
Proactive I
COMMERCIAL | MADHYA PRADESH
Scope : Interiors (Consultancy)
Area : 400 sqft
Status : Completed in 2023
Design Team : Ayush Jagnani, Utsav Agrawal
Budget : Basic

When the clients approached us with this project, their brief was simple—to design a podcast recording studio that would be flexible enough to support diverse content themes and audiences. Housed within a moderately-sized room within their existing facility, this project necessitated strategic spatial planning to optimise versatility with a compact footprint. This concept formed the basis for our design approach.
We, as designers, often visualise all the surfaces uniting to form a single space. This perspective is exactly what we upturned in the process. The space was divided into four different and distinct walls. These four walls were looked at and uniquely treated as a standalone canvas, a unique visual story in itself. Three of these walls serve as a trio of interchangeable backdrops for shoots—one leans on soft, organic forms and soothing neutrals; another pops with retro-inspired graphics and hues of yellow and orange; and the third brings in contemporary geometry and muted monochromes.
The fourth anchors a space with a minimalist tone for office purposes, serving as a workspace for editing and coordination. With three unique furniture setups styled across these walls, the brand unlocks a total of nine distinct studio setups. This approach enables exceptional and seamless versatility to various themes, topics, moods and format of the podcasts.
Proactive I isn’t just a recording and podcast studio but a storytelling engine for an educational firm that promotes creativity. This space, through its interior, crafts a stage to support voices, ideas and stories that educate and inspire while maintaining visual richness and functional clarity.


