Design Process : Crafting the MAC Blinds Experience Centre

Ayush Jagnani

4th January 2025 • 5 min read

Since its inception in 1984, MAC Blinds has become India's premier manufacturer of window covering solutions. We were fortunate to be entrusted with this project. Upon receiving the project brief and understanding the site, we recognized a significant opportunity to unleash our design creativity, though it also presented certain challenges. We aimed to redefine blinds and window coverings as elements beyond mere functionality. Please keep this perspective in mind.

Empty showroom interior with high ceiling, slate-tile floor, staircase and large grill window

Renovation stage showing red brick partitions, scaffolding and slate flooring in showroom shell

Construction interior with workers plastering brick walls and scaffolding inside showroom under renovation

The Excite Zone:

The entrance areas were designated as this zone. Its primary function was to create strong focal points, leaving a lasting first impression of the products and encouraging users to explore further.

The Engage Zone:

The display areas fell within this zone. Its main purpose was to create interactive displays that not only showcased the products but also provided information and education on their various aspects.

The Select Zone:

The office and meeting spaces were categorized into this zone. The primary function was to establish small discussion areas where clients could be assisted by sales consultants in narrowing down and finalizing their selections.

Design diagram showing three stages: Excite, Engage and Select for visitor interaction flow

Diagram linking entrance, retail and office spaces showing zoning and visitor experience flow

Color-coded showroom floor plan highlighting product display zone, feature area and private discussion cabin

Exploded isometric view of showroom interior rendered above floor plan blueprint

With the spatial layout finalized, our focus shifted to defining the aesthetic language of the space. Exploring a spectrum of design styles, we sought an approach that would harmonize with our concept note—positioning the coverings as art pieces.

Clarity emerged as we returned to this vision, opting for a subdued architectural envelope. A muted palette and restrained materiality were employed to create a minimalist backdrop, ensuring the vibrant colors and intricate textures of the blinds could take center stage as the true focal elements.

Even the signage was meticulously integrated as self-on-self built-in elements, reinforcing the cohesive and understated aesthetic. This deliberate restraint elevated the window coverings, allowing their rich hues and dynamic forms to transform the space into a curated gallery of design and functionality.

Display wall showing blind cassette profiles, bottom rails and end-cap finishes in varied materials

Showroom corner with recessed ceiling blind, pleated shade window and feature posters on display wall

Minimal console vignette with pendant light, open book, sculptural bowl and retro table lamp

MAC EXPERIENCE CENTRE

Transforming window blinds into artistic element within a thoughtfully designed layout that engages, educates and facilitates purchases.

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We began by identifying key attributes central to the brand's identity: Clean, Smart, Modern, which reflect the brand's personality and extensive product range; Customer-Centric; Advanced Production Facility; High Quality; and Trustworthy, which constitute the brand's unique selling propositions.

With these attributes in focus, we developed a concept note based on our initial idea: "The space adopts an immersive approach to the display of window blinds, presenting them as more than just functional tools. Customers experience the product as an art piece that can enhance any wall or space." This concept note guided us in dividing the space into three critical zones: Excite, Engage, and Select, marking the commencement of our design process.