MAC Blinds Experience Center
RETAIL | DELHI
Scope : Interiors (Consultancy)
Area : 1000 sqft
Status : Completed in 2023
Design Team : Ayush Jagnani, Bhavika Singla
Photographer : Avesh gaur
Budget : Luxury
The Experience Centre for MAC Blinds is designed to celebrate their finesse and diverse range of window covering solutions. The client's brief called for a modern, minimalistic space with a touch of warmth. A layered design approach, marked by a fine play of textures and sculptured decor, creates an inviting and elegant ambience. Our objective was to reformulate blinds and window coverings, presenting them not merely as functional essentials, but as artistic expressions, which enrich any given space.
The stylised environment, showcasing blinds, reflects an effort to integrate blinds as artistic elements. The plan views the walls as curated canvases which present blinds in a palette of colors, patterns, and mechanisms. The strategic placement of vertical panels and suspended elements make the space interactive and visually engaging. The minimalist use of furniture creates an inviting ambience and allows the visitors’ attention to be centered on the products. The layout divides the space into three distinct zones, namely Excite, Engage and Select.
The Excite Zone creates a visually engaging experience for the visitors. This zone incorporates strong focal points which draw the users’ interest and curiosity, encouraging them to explore further. This is accomplished through a suspended display of fabric samples near the entry, which transforms the material library into an installation.
The Engage Zone is strategically designed to create an interactive space that not only showcases products for hands-on exploration but also provides information through framed information boards. The product displays present the entire range of available blinds, allowing customers to browse and compare options.
The Select Zone includes seating and consultation areas to foster discussions between the customers and the sales consultants about material and design choices. This kind of setting enables informed decision-making, combining functional display with a structured shopping experience.
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