A compact Madhya Pradesh workspace blending polished wood, raw cement panels and vibrant accents to create balance, warmth and clarity Studio BluKey Office COMMERCIAL | MADHYA PRADESH Scope : Interiors (Consultancy) Area : 500 sqft Status : Completed in 2023 Design Team : Ayush Jagnani, Utsav Agrawal Fitout : Studio Blukey Budget : Basic The soul of any brand - who they are, what they represent and how they operate - is reflected through its workspace. At Arth Design, while designing workspaces, we aim to focus on celebrating the brand identity through space; we go beyond formulaic office templates to create environments that reflect purpose and individuality. The office for Studio BluKey, an interior fit-out firm, is designed to highlight materiality and texture, while blending professional minimalism and an inviting sense of warmth. The significant use of meticulously polished teak and oak wood reveals the richness of their natural grains. The crafted woodwork becomes a storytelling surface that demonstrates precision, tactility and craftsmanship. On the other hand, raw cement panels introduce an industrial honesty, creating a perfect fusion of the refined and the unfinished, the process and the outcome. A partition of perforated cement blocks in place of solid walls maintains privacy while adding visual depth and play of light. Each block is polished on one side and raw on the other to demonstrate how the same material, when processed in different techniques, can create contrasting emotions within the same space. Complementing the overall neutral, textural palette are these splashes of colour coming in through vibrant soft furnishings, lush greens and bold planters. These elements bring the workspace to life, giving rhythm and energy to a calm, timeless restraint. SHARE Facebook LinkedIn X (Twitter) Copy link RELATED POSTS Design Essentia India Studio BluKey Office: A spatial brochure of efficiency, texture and brand identity Read Magazine Architect and Interiors India Studio BluKey’s Madhya Pradesh office design: A creative blend of raw materials and refined details Read Article

A dual-level commercial project in Madhya Pradesh, that merges workspace efficiency with vibrant, brand-driven retail expression Manav Agency COMMERCIAL | MADHYA PRADESH Scope : Interiors + Facade (Consultancy) Area : 7500 sqft Status : Completed in 2023 Design Team : Ayush Jagnani, Nitika Bajaj, Utsav Agrawal Budget : Basic In the heart of the city stands a bold, contemporary structure that redefines the conventions of commercial interior design. This project seamlessly merges two distinct industries—pharmaceuticals and confectionery—within a single, vertically stacked footprint. The primary challenge was to meet strict regulatory and operational needs for pharmaceutical facilities with a lively retail experience to appeal to the younger, confectionery-loving crowd. The building’s exterior is a symmetrical vertical elevation with tall, vertical windows with sleek geometric lines, expressing order and rhythm. The lower levels are designated for Manav Agency, the pharmaceutical division while the upper floors welcome customers to Amul Essence Mart, a dynamic retail destination for baking essentials and gourmet goods. The pharmaceutical section on the lower level is a model of utilitarian grace. A space promoting swift operations and strict hygiene is created via the use of tiled floors, open-plan workstations, including frosted glass cabins and acoustic privacy panels, and an intelligent use of modular furniture. Subtle pops of green in blinds and wall art breaks the monotony, adding warmth and balance to the clinical palette. Subtle wooden details and soft LED lighting bring continuity and comfort to the operational space. In contrast, the Amul Essence Mart on the upper floor embraces a lively, brand-forward aesthetic. Bold colour blocking, vibrant accents and clear product zoning appeal to the flourishing community of young bakers, home cooks and cafe owners. This project elevates the status of the two businesses. It redefines the customer and staff experience across both domains, challenging the conventional notion that pharmaceutical spaces must be sterile and the retail must be chaotic. Together, the two levels form a cohesive commercial environment that harmonizes calm efficiency with expressive design—redefining what multi-program architecture can achieve when function and identity coexist with equal importance. SHARE Facebook LinkedIn X (Twitter) Copy link

Explore Arth Design’s blog for design insights, project case studies and material explorations — crafted to inspire creative, meaningful spaces ALL Design Process : Crafting the MAC Blinds EC An exploration of how design elevates the ordinary, turning blinds into art that inspire, engage and redefine spatial experience Read More 5 min read Ayush Jagnani 4 Jan 2025

A Delhi home that balances privacy and street presence through tropical tones, sun-screened façades and interiors crafted for warmth and ease Jain's Residence RESIDENTIAL | DELHI Scope : Interiors (Consultancy) Area : 2500 sqft Status : Completed in 2022 Design Team : Ayush Jagnani, Rohit Jain, Vandana Jain Fitout : Ayush Buildtech Photographer : Lalatendu Nayak Budget : Mid-Range Located on a prominent arterial road, the building posed an intriguing architectural challenge that required a seamless interplay between commercial visibility and residential privacy. The design achieves this equilibrium through a thoughtful play of layers, light and texture. The southern facade is meticulously treated with a combination of screens, vertical wooden slats and layered balconies to safeguard it from harsh and highly exposed sunlight. This not only offers thermal and acoustic comfort but also shields the interiors from heat gain. The material palette, which includes textured brick, vertical wooden slats and perforated jaali, evokes an earthy and tactile aesthetic that anchors the building’s presence in its urban context. The project focused on the interior of the floor inhabited by an elderly couple seeking a low maintenance space which radiates warmth and subtlety. Through the use of recessed lighting, carved wooden cabinetry, woven cane panels, hand-picked upholstery and other contemporary and traditional elements, the interior creates a serene and inviting ambience. In addition to fostering a comfortable living space, the use of an accent wallpaper, pastel hues and adequate seating arrangement adds depth, familiarity and cultural richness, blending traditional sensibilities with contemporary aesthetics. In this project, tropical warmth tempers urban grit and design truly serves those who inhabit it. The result is a serene, human-centered home that reflects warmth, restraint and timeless character within a contextually sensitive architectural shell. SHARE Facebook LinkedIn X (Twitter) Copy link RELATED POSTS InteriorLover Jain’s Residence: A contemporary home, by Arth Design, rooted in warmth and elegance Read Article

A terracotta-and-concrete home in Satna that balances openness and privacy with a central courtyard and serene, family-focused interiors Nayak's Residence RESIDENTIAL | MADHYA PRADESH Scope : Interiors + Architecture (Consultancy) Area : 4500 sqft Status : Completed in 2025 Design Team : Ayush Jagnani, Nitika Bajaj, Utsav Agrawal Structural Consultant : Vishal Vishwakarma PMC : Studio Blukey Budget : Basic The brief called for a home which could comfortably accommodate three generations—the client, his parents and his child—while also hosting visiting family members. They wanted a space that allowed togetherness and interaction yet offered privacy and personal comfort to each inhabitant. Situated in a serene lane of Satna, Madhya Pradesh, the residence celebrates earthy aesthetics and thoughtful design. The exterior features warm terracotta tiles juxtaposed with stark concrete edges, seamlessly blending natural textures and contemporary geometry. This balance grounds the home in its landscape while giving it a distinctly modern character. The upper-level features two lavishly-sized windows, breaking the terracotta-clad monotony and inviting ample natural light, creating a dynamic interplay of volumes. Subtle accents of blue in the metal fixtures, such as the gate and grilles, add a contemporary layer that complements the earthy tones. The central courtyard forms the heart of the home, bringing in abundant natural light and ventilation across both floors. The contemporary re-interpretation of the traditional Indian elements makes the design stand out. Terracotta jalis in patterned grids, across the skylights and balconies, cast shifting shadows that animate the interiors throughout the day. These perforated screens also serve as a filter for harsh sunlight while maintaining privacy and climatic comfort. A multipurpose recreational room on the upper storey acts as a lively family hub. Anchored by a table tennis setup and flanked by an integrated kitchenette, cozy reading nooks and an aquarium, this space blurs the boundary between leisure and utility and offers a tucked-away hub for family bonding and relaxation. SHARE Facebook LinkedIn X (Twitter) Copy link

An immersive Delhi showroom that transforms window coverings into art through light, texture and movement across three experiential zones MAC Blinds Experience Center RETAIL | DELHI Scope : Interiors (Consultancy) Area : 1000 sqft Status : Completed in 2023 Design Team : Ayush Jagnani, Bhavika Singla Photographer : Avesh gaur Budget : Luxury The Experience Centre for MAC Blinds is designed to celebrate their finesse and diverse range of window covering solutions. The client envisioned a modern, minimalistic space with a touch of warmth—a setting that transforms everyday products into immersive design experiences. A layered design approach, defined by a fine play of textures and sculptured decor, creates an inviting and elegant ambience. Our objective was to reformulate blinds and window coverings, positioning them not merely as functional essentials but as artistic expressions, which enrich any given space. The stylised environment, showcasing blinds, reflects an effort to integrate blinds as artistic elements. The plan views the walls as curated canvases which present blinds in a palette of colors, patterns and mechanisms. The strategic placement of vertical panels and suspended elements bring rhythm to the space while a restrained furniture layout creates an inviting ambience and allows the visitors’ attention to be centered on the products. The layout divides the space into three distinct zones, namely Excite, Engage and Select, each designed to shape the customer’s journey. The Excite Zone creates a visually engaging experience for the visitors. This zone incorporates strong focal points which draw the users’ interest and curiosity, encouraging them to explore further. This is accomplished through a suspended display of fabric samples near the entry, which transforms the material library into an installation. The Engage Zone is strategically designed to create an interactive space that not only showcases products for hands-on exploration but also provides information through framed information boards. The product displays present the entire range of available blinds, allowing customers to browse and compare options. The Select Zone includes seating and consultation areas to foster discussions between the customers and the sales consultants about material and design choices. This kind of setting enables informed decision-making, combining functional display with a structured shopping experience. SHARE Facebook LinkedIn X (Twitter) Copy link RELATED POSTS Design Process : Crafting the MAC Blinds EC An exploration of how design elevates the ordinary, turning blinds into art that inspire, engage and redefine spatial experience Read More The Architect's Diary MAC Blinds Experience Centre: Redefining renovation through warm and thoughtful interior design Read Article

Discover Arth Design’s media features, publications and insights — showcasing our creative process, innovative interiors and design philosophy ALL PUBLICATIONS TALKS The Architect's Diary MAC Blinds Experience Centre: Redefining renovation through warm and thoughtful interior design Read Article 23 Jun 2025 Design Essentia India Studio BluKey Office: A spatial brochure of efficiency, texture and brand identity Read Magazine 24 Aug 2025 AND Academy Best Design Tips for Aspiring Interior Designers in 2025 Watch Video 12 Apr 2024 Architect and Interiors India Studio BluKey’s Madhya Pradesh office design: A creative blend of raw materials and refined details Read Article 4 Jul 2025 InteriorLover Jain’s Residence: A contemporary home, by Arth Design, rooted in warmth and elegance Read Article 27 Jun 2025 AND Academy AND Mentor's Roundtable - Design Education at AND Watch Video 13 Feb 2024 The Architect's Diary MAC Blinds Experience Centre: Redefining renovation through warm and thoughtful interior design Read Article 23 Jun 2025 Design Essentia India Studio BluKey Office: A spatial brochure of efficiency, texture and brand identity Read Magazine 24 Aug 2025 Architect and Interiors India Studio BluKey’s Madhya Pradesh office design: A creative blend of raw materials and refined details Read Article 4 Jul 2025 InteriorLover Jain’s Residence: A contemporary home, by Arth Design, rooted in warmth and elegance Read Article 27 Jun 2025 AND Academy Arth Design’s founder, Ayush Jagnani, shares interior design insights with students at AND Academy Watch Video 12 Apr 2024 AND Academy Ayush Jagnani, founder of Arth Design, featured in a design roundtable discussion hosted by AND Academy Watch Video 13 Feb 2024 follow us फॉलो करें Stay connected with Arth Design as we share our latest projects, design insights, and moments from behind the scenes. Join us on our journey as we continue to craft spaces that inspire. Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India follow us फॉलो करें Stay connected with Arth Design as we share our latest projects, design insights, and moments from behind the scenes. Join us on our journey as we continue to craft spaces that inspire. Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India contact us संपर्क करें Whether you discovered us through a feature or desire to collaborate or discuss a new interior design project—we’d love to connect and have a meaningful conversation. Get in Touch

A Madhya Pradesh residence defined by handcrafted teak-rattan furniture, brass detailing and material warmth rooted in timeless craftsmanship Senani's Residence RESIDENTIAL | MADHYA PRADESH Scope : Furniture Area : 500 sqft Status : Completed in 2024 Design Team : Ayush Jagnani, Utsav Agrawal Fitout : Studio Blukey Budget : Premium Despite its modest size, this project allowed us an opportunity to explore the tactile beauty and expressive potential of solid teak wood. The pair of bespoke furniture pieces, created for the client's family living space, honours material craftsmanship, balance and timeless design. Each plank of teak was carefully selected after evaluating color tone and grain pattern. Multiple polish samples were tested before finalising the finish that best revealed the wood’s natural depth and striking texture. The medium-dark toned teak is contrasted with the woven rattan which establishes lightness, complements the rich tones and creates a harmonious balance between weight and airiness. Antique brass knobs subtly accentuate the handcrafted quality of the linear tessellation. The piece, set against a backdrop of soft, diffused light filtering through a glass partition, elevates from a mere furniture item to a sculptural statement, seamlessly blending into its architectural setting while standing out for its beauty and intricacy. SHARE Facebook LinkedIn X (Twitter) Copy link

Arth Design is an interior design studio, crafting meaningful, functional and timeless spaces across residential, commercial and retail projects about arth अर्थ के बारे Arth Design is an interior design studio driven by a passion for collaborative creativity. Our approach is founded on core values of integrity, ownership, teamwork and a people-centric mindset, which shapes every project to be both visually striking and deeply client-focused. At Arth Design, we believe in "Crafting Meaningful Spaces" that not only captivates the eye but also touches the soul. We believe that every corner, curve and detail holds potential to tell a story, evoke emotions and reflect individuality. We are dedicated to creating spaces that inspire and uplift. Whether it's a luxurious residence, a dynamic commercial space, or a tranquil retreat, we bring a sense of warmth, passion and innovation to every project. We seamlessly blend traditional Indian elements with contemporary design principles, creating spaces that resonate with depth, character and cultural richness. 5+ years experience Estd. in 2021 Over 32+ ongoing and completed projects 1.15L + sqft designed and delivered Across 8+ cities ayush jagnani आयुष जगनानी Ayush Jagnani, the founder of Arth Design, is an interior designer by education and an IGBC-AP (Green Building Professional). His design philosophy is rooted in sensitivity to context, materiality and timeless craftsmanship. Ayush has honed his skills at prestigious firms like Studio Lotus, TID India and Phenotype, and has contributed to projects for renowned brands such as Sunita Shekhawat, DLF and VBJ. In addition to leading Arth Design, he shares his expertise as an adjunct faculty member at AND Academy, where he teaches interior design to diploma students, bringing academic rigour and real-world insight to the next generation of professionals. ayush jagnani आयुष जगनानी Ayush Jagnani, the founder of Arth Design, is an interior designer by education and an IGBC-AP (Green Building Professional). His design philosophy is rooted in sensitivity to context, materiality and timeless craftsmanship. Ayush has honed his skills at prestigious firms like Studio Lotus, TID India and Phenotype, and has contributed to projects for renowned brands such as Sunita Shekhawat, DLF and VBJ. In addition to leading Arth Design, he shares his expertise as an adjunct faculty member at AND Academy, where he teaches interior design to diploma students, bringing academic rigour and real-world insight to the next generation of professionals. ethics & values नैतिक मूल्य INTEGRITY We believe integrity is the foundation of lasting relationships. We are dedicated to fostering trust through honest and transparent interactions with our clients, partners and suppliers. Our reputation is built on integrity and we are unwavering in our commitment to uphold the highest ethical standards in every relationship. OWNERSHIP We take full ownership of every project, guiding it from concept to completion with dedication and precision. Our team is committed to excellence, with a keen focus on details to ensure each space reflects the highest standards of quality and craftsmanship. COLLABORATION Our team of skilled designers and artisans work in unison, combining their expertise and creativity to bring clients' visions to life. We foster a culture where ideas are shared freely and creativity thrives, ensuring each project is a true reflection of our collaborative spirit. PEOPLE People are at the heart of everything we do. We deeply value our clients, listening to their needs and aspirations to craft spaces that resonate with them. Equally, we cherish our team, fostering a supportive and inclusive environment where every individual is respected and empowered and creativity flourishes. clients ग्राहक Ajay Electronics Arun Joshi Junoesque MAC Blinds MKSK Mahesh Bhatt Mahip Shah Mamta Mongia Manav Agency Nagender Pandey Prashant Nayak Proactive I Sagar Srivastava Shubham Aggarwal Studio BluKey Ujjwal Senani Vinod Jain collaborators सहयोगी Antrix Construction Fitout Avesh Gaur Photography Ayush Buildtech Fitout Bhavika S Design Studio Design Collaborator Dreamscape Design Design Collaborator Lalatendu Nayak Photography Rasa Theory Design Collaborator Sejal Agrawal Graphics Studio BluKey Fitout & PMC TID India Design Collaborator Vishal Vishwakarma Structure follow us फॉलो करें Stay connected with Arth Design for the latest interior design projects, creative insights and behind-the-scenes stories. Follow our journey, as we continue crafting inspiring spaces across India Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India follow us फॉलो करें Stay connected with Arth Design for the latest interior design projects, creative insights and behind-the-scenes stories. Follow our journey, as we continue crafting inspiring spaces across India. Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India contact us संपर्क करें Are you curious to know more about our story or are planning a new interior design project? Reach out to us and we will be happy to carry the conversation forward and craft something meaningful together. Get in Touch