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Discover Arth Design’s media features, publications and insights — showcasing our creative process, innovative interiors and design philosophy ALL PUBLICATIONS TALKS The Architect's Diary MAC Blinds Experience Centre: Redefining renovation through warm and thoughtful interior design Read Article 23 Jun 2025 Design Essentia India Studio BluKey Office: A spatial brochure of efficiency, texture and brand identity Read Magazine 24 Aug 2025 AND Academy Best Design Tips for Aspiring Interior Designers in 2025 Watch Video 12 Apr 2024 Architect and Interiors India Studio BluKey’s Madhya Pradesh office design: A creative blend of raw materials and refined details Read Article 4 Jul 2025 InteriorLover Jain’s Residence: A contemporary home, by Arth Design, rooted in warmth and elegance Read Article 27 Jun 2025 AND Academy AND Mentor's Roundtable - Design Education at AND Watch Video 13 Feb 2024 The Architect's Diary MAC Blinds Experience Centre: Redefining renovation through warm and thoughtful interior design Read Article 23 Jun 2025 Design Essentia India Studio BluKey Office: A spatial brochure of efficiency, texture and brand identity Read Magazine 24 Aug 2025 Architect and Interiors India Studio BluKey’s Madhya Pradesh office design: A creative blend of raw materials and refined details Read Article 4 Jul 2025 InteriorLover Jain’s Residence: A contemporary home, by Arth Design, rooted in warmth and elegance Read Article 27 Jun 2025 AND Academy Arth Design’s founder, Ayush Jagnani, shares interior design insights with students at AND Academy Watch Video 12 Apr 2024 AND Academy Ayush Jagnani, founder of Arth Design, featured in a design roundtable discussion hosted by AND Academy Watch Video 13 Feb 2024 follow us फॉलो करें Stay connected with Arth Design as we share our latest projects, design insights, and moments from behind the scenes. Join us on our journey as we continue to craft spaces that inspire. Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India follow us फॉलो करें Stay connected with Arth Design as we share our latest projects, design insights, and moments from behind the scenes. Join us on our journey as we continue to craft spaces that inspire. Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India contact us संपर्क करें Whether you discovered us through a feature or desire to collaborate or discuss a new interior design project—we’d love to connect and have a meaningful conversation. Get in Touch

An ethnic wear store in Madhya Pradesh, that combines cultural warmth, tactile materials and modern layout to enhance retail experience MKSK Store RETAIL | MADHYA PRADESH Scope : Interiors + Facade (Consultancy) Area : 2150 sqft Status : Completed in 2022 Design Team : Ayush Jagnani, Utsav Agrawal PMC : Studio Blukey Budget : Basic The brand, when they approached us, was operating a space which had a traditional ‘gaddi’ setup—one that had served them well but was now limiting their growth. They faced two key challenges: a lack of space and the need to redefine the store to attract the younger generation while retaining their loyal customer base. The brand is deeply rooted in its culture and traditions and poses a strong belief for it. These formed the basis for our approach. MKSK is a family-owned ethnic wear store established in 1980. The design intends to transform the conventional shopping experience into a modern retail narrative. The vision was to create an environment which aligns with contemporary brands and also preserves their rich heritage—appealing equally to long-time patrons and the new generation seeking style with cultural depth. The layout is organised into zones that balance product density and enhance customer interaction, seamlessly integrating cultural authenticity with modern elegance. The traditional over-the-counter and gaddi setups remain along the periphery to encourage strong interaction between the customers and staff, giving a sense of curated experience to the client. At the heart of the store is a screen serving dual purpose. Firstly, it strategically screens off the rear portion and creates a semi-enclosed space for curated and guided selections. Secondly, it doubles up as a display and makes for a unique backdrop. A combination of metal, teak and rattan, the screen brings material richness and contrast to the otherwise subdued architectural palette, allowing the vibrant textile hues to stand out. The racking system provides vertical and horizontal displays, allowing the sarees to be both hung and folded, showing a variety of texture, drapes and hues. This screen cum display element is further accentuated by the careful use of patterned flooring, a bold red ceiling pocket and handmade bamboo lamps, which add warmth and visual rhythm—completing the design that celebrates cultural identity through a modern retail lens. SHARE Facebook LinkedIn X (Twitter) Copy link

Arth Design is an interior design studio, crafting meaningful, functional and timeless spaces across residential, commercial and retail projects about arth अर्थ के बारे Arth Design is an interior design studio driven by a passion for collaborative creativity. Our approach is founded on core values of integrity, ownership, teamwork and a people-centric mindset, which shapes every project to be both visually striking and deeply client-focused. At Arth Design, we believe in "Crafting Meaningful Spaces" that not only captivates the eye but also touches the soul. We believe that every corner, curve and detail holds potential to tell a story, evoke emotions and reflect individuality. We are dedicated to creating spaces that inspire and uplift. Whether it's a luxurious residence, a dynamic commercial space, or a tranquil retreat, we bring a sense of warmth, passion and innovation to every project. We seamlessly blend traditional Indian elements with contemporary design principles, creating spaces that resonate with depth, character and cultural richness. 4+ years experience Estd. in 2021 Over 27+ ongoing and completed projects 1L + sqft designed and delivered Across 5+ cities ayush jagnani आयुष जगनानी Ayush Jagnani, the founder of Arth Design, is an interior designer by education and an IGBC-AP (Green Building Professional). His design philosophy is rooted in sensitivity to context, materiality and timeless craftsmanship. Ayush has honed his skills at prestigious firms like Studio Lotus, TID India and Phenotype, and has contributed to projects for renowned brands such as Sunita Shekhawat, DLF and VBJ. In addition to leading Arth Design, he shares his expertise as an adjunct faculty member at AND Academy, where he teaches interior design to diploma students, bringing academic rigour and real-world insight to the next generation of professionals. ayush jagnani आयुष जगनानी Ayush Jagnani, the founder of Arth Design, is an interior designer by education and an IGBC-AP (Green Building Professional). His design philosophy is rooted in sensitivity to context, materiality and timeless craftsmanship. Ayush has honed his skills at prestigious firms like Studio Lotus, TID India and Phenotype, and has contributed to projects for renowned brands such as Sunita Shekhawat, DLF and VBJ. In addition to leading Arth Design, he shares his expertise as an adjunct faculty member at AND Academy, where he teaches interior design to diploma students, bringing academic rigour and real-world insight to the next generation of professionals. ethics & values नैतिक मूल्य INTEGRITY We believe integrity is the foundation of lasting relationships. We are dedicated to fostering trust through honest and transparent interactions with our clients, partners and suppliers. Our reputation is built on integrity and we are unwavering in our commitment to uphold the highest ethical standards in every relationship. OWNERSHIP We take full ownership of every project, guiding it from concept to completion with dedication and precision. Our team is committed to excellence, with a keen focus on details to ensure each space reflects the highest standards of quality and craftsmanship. COLLABORATION Our team of skilled designers and artisans work in unison, combining their expertise and creativity to bring clients' visions to life. We foster a culture where ideas are shared freely and creativity thrives, ensuring each project is a true reflection of our collaborative spirit. PEOPLE People are at the heart of everything we do. We deeply value our clients, listening to their needs and aspirations to craft spaces that resonate with them. Equally, we cherish our team, fostering a supportive and inclusive environment where every individual is respected and empowered and creativity flourishes. clients ग्राहक Ajay Electronics Arun Joshi Junoesque MAC Blinds MKSK Mahesh Bhatt Mahip Shah Mamta Mongia Manav Agency Nagender Pandey Prashant Nayak Proactive I Sagar Srivastava Shubham Aggarwal Studio BluKey Ujjwal Senani Vinod Jain collaborators सहयोगी Antrix Construction Fitout Avesh Gaur Photography Ayush Buildtech Fitout Bhavika S Design Studio Design Collaborator Dreamscape Design Design Collaborator Lalatendu Nayak Photography Rasa Theory Design Collaborator Sejal Agrawal Graphics Studio BluKey Fitout & PMC TID India Design Collaborator Vishal Vishwakarma Structure follow us फॉलो करें Stay connected with Arth Design for the latest interior design projects, creative insights and behind-the-scenes stories. Follow our journey, as we continue crafting inspiring spaces across India Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India follow us फॉलो करें Stay connected with Arth Design for the latest interior design projects, creative insights and behind-the-scenes stories. Follow our journey, as we continue crafting inspiring spaces across India. Load more _arthdesign_ Crafting meaningful spaces Led by : @jagnaniayush Based in Delhi | Serving across India contact us संपर्क करें Are you curious to know more about our story or are planning a new interior design project? Reach out to us and we will be happy to carry the conversation forward and craft something meaningful together. Get in Touch

A dual-level commercial project in Madhya Pradesh, that merges workspace efficiency with vibrant, brand-driven retail expression Manav Agency COMMERCIAL | MADHYA PRADESH Scope : Interiors + Facade (Consultancy) Area : 7500 sqft Status : Completed in 2023 Design Team : Ayush Jagnani, Nitika Bajaj, Utsav Agrawal Budget : Basic In the heart of the city stands a bold, contemporary structure that redefines the conventions of commercial interior design. This project seamlessly merges two distinct industries—pharmaceuticals and confectionery—within a single, vertically stacked footprint. The primary challenge was to meet strict regulatory and operational needs for pharmaceutical facilities with a lively retail experience to appeal to the younger, confectionery-loving crowd. The building’s exterior is a symmetrical vertical elevation with tall, vertical windows with sleek geometric lines, expressing order and rhythm. The lower levels are designated for Manav Agency, the pharmaceutical division while the upper floors welcome customers to Amul Essence Mart, a dynamic retail destination for baking essentials and gourmet goods. The pharmaceutical section on the lower level is a model of utilitarian grace. A space promoting swift operations and strict hygiene is created via the use of tiled floors, open-plan workstations, including frosted glass cabins and acoustic privacy panels, and an intelligent use of modular furniture. Subtle pops of green in blinds and wall art breaks the monotony, adding warmth and balance to the clinical palette. Subtle wooden details and soft LED lighting bring continuity and comfort to the operational space. In contrast, the Amul Essence Mart on the upper floor embraces a lively, brand-forward aesthetic. Bold colour blocking, vibrant accents and clear product zoning appeal to the flourishing community of young bakers, home cooks and cafe owners. This project elevates the status of the two businesses. It redefines the customer and staff experience across both domains, challenging the conventional notion that pharmaceutical spaces must be sterile and the retail must be chaotic. Together, the two levels form a cohesive commercial environment that harmonizes calm efficiency with expressive design—redefining what multi-program architecture can achieve when function and identity coexist with equal importance. SHARE Facebook LinkedIn X (Twitter) Copy link

A Delhi home that balances privacy and street presence through tropical tones, sun-screened façades and interiors crafted for warmth and ease Jain's Residence RESIDENTIAL | DELHI Scope : Interiors (Consultancy) Area : 2500 sqft Status : Completed in 2022 Design Team : Ayush Jagnani, Rohit Jain, Vandana Jain Fitout : Ayush Buildtech Photographer : Lalatendu Nayak Budget : Mid-Range Located on a prominent arterial road, the building posed an intriguing architectural challenge that required a seamless interplay between commercial visibility and residential privacy. The design achieves this equilibrium through a thoughtful play of layers, light and texture. The southern facade is meticulously treated with a combination of screens, vertical wooden slats and layered balconies to safeguard it from harsh and highly exposed sunlight. This not only offers thermal and acoustic comfort but also shields the interiors from heat gain. The material palette, which includes textured brick, vertical wooden slats and perforated jaali, evokes an earthy and tactile aesthetic that anchors the building’s presence in its urban context. The project focused on the interior of the floor inhabited by an elderly couple seeking a low maintenance space which radiates warmth and subtlety. Through the use of recessed lighting, carved wooden cabinetry, woven cane panels, hand-picked upholstery and other contemporary and traditional elements, the interior creates a serene and inviting ambience. In addition to fostering a comfortable living space, the use of an accent wallpaper, pastel hues and adequate seating arrangement adds depth, familiarity and cultural richness, blending traditional sensibilities with contemporary aesthetics. In this project, tropical warmth tempers urban grit and design truly serves those who inhabit it. The result is a serene, human-centered home that reflects warmth, restraint and timeless character within a contextually sensitive architectural shell. SHARE Facebook LinkedIn X (Twitter) Copy link RELATED POSTS InteriorLover Jain’s Residence: A contemporary home, by Arth Design, rooted in warmth and elegance Read Article

A hilltop residence in Champawat that blends stone, wood and light to frame panoramic views and create a warm, timeless dialogue with the natural landscape Bhatt's Residence RESIDENTIAL | UTTRAKHAND Scope : Architecture (Consultancy) Area : 4500 sqft Status : Completed in 2022 Design Team : Ayush Jagnani, Shoaib Kamili, Utsav Agrawal Fitout : Antrix Construction Budget : Basic Located in the thick of the serene hills of Champawat, the residence is visualised to synchronise practical needs and an interconnection with nature. The architectural approach focuses on the site’s most alluring asset: the panoramic view of the expanse of hills and fields. The facade embraces large fenestrations and screening elements which seamlessly integrate the visual and the verdant surroundings, and openness and enclosure. The balcony, generously proportioned, simply furnished and oriented to soak in uninterrupted views, reflectively extends the interior. The breathtaking hill view is amplified through the use of exposed brick, lime-washed concrete and potted tropical plants. The staircase, unlike the convention, is reimagined as a sculptural centerpiece that elevates the spatial experience. Bathed in natural light which filters through the perforated concrete walls and vertical fenestration, it transforms circulation into an experience of light and movement. The green railings juxtapose raw concrete and textured block walls, offering a vibrant pop of colour that breaks the monotony and infuses the space with warmth and vibrancy. Balancing restraint and expression, the residence embodies a quiet modernity rooted in context—a home that feels both grounded in its setting and elevated in its design intent. SHARE Facebook LinkedIn X (Twitter) Copy link

Explore Arth Design’s blog for design insights, project case studies and material explorations — crafted to inspire creative, meaningful spaces ALL Design Process : Crafting the MAC Blinds EC An exploration of how design elevates the ordinary, turning blinds into art that inspire, engage and redefine spatial experience Read More 5 min read Ayush Jagnani 4 Jan 2025

A modern retail store that enhances product visibility through clean design, smart lighting and a layout crafted for intuitive customer experience Ajay Electronics RETAIL | MADHYA PRADESH Scope : Interiors (Consultancy) Area : 5500 sqft Status : Completed in 2022 Design Team : Ayush Jagnani, Utsav Agrawal Fitout : Studio Blukey Budget : Basic The retail store of Ajay Electronics is crafted as a series of immersive vignettes, carefully designed to highlight a particular product category through thoughtful Visual Merchandising (VM). This approach transforms the store into an engaging retail environment where every display tells a story. Through this spatial planning, the products are accentuated. The appliances are strategically oriented, with the larger ones along the periphery and the smaller ones occupying the central island, ensuring deeper visual lines and smooth and intuitive flow. The design statement through the expansive ceiling installation serves as a focal and anchor point for the overall space, grabbing the customers’ attention upon entry. Placed at the heart of the store, directly below the installation to capture the eye, is a circular display podium, which showcases the season’s featured product—bold, spotlighted and impossible to ignore. A cohesive design language emerges through the combination of metal panels and warm wood finishes, creating a modern industrial aesthetic that feels both dynamic and welcoming. This cohesive language enhances brand perception and adds a tactile richness to the overall experience. Ajay Electronics’ store is more than a mere showroom; it’s an immersive retail experience—it encourages the customers to engage, explore and remember. It transforms shopping into a curated and immersive journey that celebrates design, function and emotion, turning it into a narrative worth revisiting. SHARE Facebook LinkedIn X (Twitter) Copy link

Find answers to your interior design questions with Arth Design. Learn about our process, services, timelines and how we craft meaningful spaces frequently asked questions (FAQ) अक्सर पूछे जाने वाले सवाल About the Studio Process Timelines Budget Costs Design Customization What does an interior design consultant do? An interior design consultant provides expert guidance to enhance residential and commercial spaces without directly executing the construction. At Arth Design, we develop layouts, 3D visualisations and detailed drawings while coordinating with contractors and consultants to ensure quality, functionality and design integrity throughout your project. Does Arth Design take up both residential and commercial projects? Yes, we work across a diverse range of typologies — including homes, apartments, retail spaces, workspaces and hospitality interiors. Every project is tailored to reflect your lifestyle, brand and spatial needs. Which cities or regions does Arth Design serve? While based in Delhi and Kolkata, we take on interior design projects pan-India. Depending on your location, we coordinate through a mix of site visits, virtual meetings and remote project management.

An immersive Experience Centre redefining blinds as art — where design, material and brand storytelling converge to create a refined retail environment Design Process : Crafting the MAC Blinds Experience Centre Ayush Jagnani 4th January 2025 • 5 min read Since its inception in 1984, MAC Blinds has become India's premier manufacturer of window covering solutions. We were fortunate to be entrusted with this project. Upon receiving the project brief and understanding the site, we recognized a significant opportunity to unleash our design creativity, though it also presented certain challenges. We aimed to redefine blinds and window coverings as elements beyond mere functionality. Please keep this perspective in mind. The Excite Zone: The entrance areas were designated as this zone. Its primary function was to create strong focal points, leaving a lasting first impression of the products and encouraging users to explore further. The Engage Zone: The display areas fell within this zone. Its main purpose was to create interactive displays that not only showcased the products but also provided information and education on their various aspects. The Select Zone: The office and meeting spaces were categorized into this zone. The primary function was to establish small discussion areas where clients could be assisted by sales consultants in narrowing down and finalizing their selections. With the spatial layout finalized, our focus shifted to defining the aesthetic language of the space. Exploring a spectrum of design styles, we sought an approach that would harmonize with our concept note—positioning the coverings as art pieces. Clarity emerged as we returned to this vision, opting for a subdued architectural envelope. A muted palette and restrained materiality were employed to create a minimalist backdrop, ensuring the vibrant colors and intricate textures of the blinds could take center stage as the true focal elements. Even the signage was meticulously integrated as self-on-self built-in elements, reinforcing the cohesive and understated aesthetic. This deliberate restraint elevated the window coverings, allowing their rich hues and dynamic forms to transform the space into a curated gallery of design and functionality. MAC EXPERIENCE CENTRE Transforming window blinds into artistic element within a thoughtfully designed layout that engages, educates and facilitates purchases. View Project Related Projects : SHARE Facebook LinkedIn X (Twitter) Copy link We began by identifying key attributes central to the brand's identity: Clean, Smart, Modern, which reflect the brand's personality and extensive product range; Customer-Centric; Advanced Production Facility; High Quality; and Trustworthy, which constitute the brand's unique selling propositions. With these attributes in focus, we developed a concept note based on our initial idea: "The space adopts an immersive approach to the display of window blinds, presenting them as more than just functional tools. Customers experience the product as an art piece that can enhance any wall or space." This concept note guided us in dividing the space into three critical zones: Excite, Engage, and Select, marking the commencement of our design process.